Why Use a Custom Logo Mat?
MAT PLACEMENT TIPS | April 15, 2015
A custom logo mat provides a powerful one-two punch, combining essential branding benefits with long-term functionality. When you use a custom doormat with a logo, you get double the mileage from your flooring investment.
The entrance floor mat market is significant — worth $6.7 billion globally — and it’s a growing trend you want to be a part of. This article will look at the benefits and uses of a custom logo doormat for your business, including:
The Benefits of a Custom Logo Mat
Using a custom logo mat provides several critical advantages. You can’t beat the combination of vibrant colors and a clever design. Check out these essential benefits of logo mats.
1. Increasing Foot Traffic
Custom logo outdoor mats are an excellent way to catch the eyes of passersby. Putting your company name and logo out there gives people a great reason to stop and explore your business.
2. Creating a Good Impression
You only have one chance to create a first impression, and entrance matting with a logo presents a crisp, professional look that tells people everything they need to know about your company when they walk in your front door.
3. Extending Brand Awareness
A logo welcome mat greets your customers and sends a clear message every day to everyone who walks by. You can take advantage of a countless number of exposures for your company name, product brand or message.
4. Stretching Your Advertising Dollars
Logo entrance matting is an economical way to advertise your business. An entrance logo provides a highly visible presence at your front door for everyone to see.
5. Influencing Customers
Around 90% of all customers surveyed in a Progressive Grocer study indicated they made their store shopping selection based on store appearance. Dressing up your facility with a high-quality welcome mat with a logo can directly impact your customer’s decision to visit.
6. Improving Sales
A custom logo mat emblazoned with your message provides a competitive cost per impression and can substantially increase sales.
7. Boosting School Spirit
Logo welcome mats aren’t just for businesses. Educational institutions can put school logo mats to great use. They show off school pride and provide a welcome invitation to everyone who enters the building.
Benefits Beyond the Doorway
Custom logo mats aren’t just for doorways. You can also use them to promote specific messages in front of checkout counters, product displays and point-of-purchase locations.
Design and Function All in One Package
A custom logo mat obviously provides a lot of excellent benefits. But there’s more to a custom floor mat than just branding and good looks. Custom indoor logo mats offer all of the same critical protections that standard entryway mats do, such as:
- Reducing the risk of trips and falls
- Protecting floors
- Cutting the amount of dirt and moisture tracked onto your flooring
- Lowering noise
